ALGEBRAIST COFFEE || This cafe shopfront in Changsha used 3D printing and embossing to mimic flowing coffee
You can't help looking at Algebraist Coffee's 10-metre-high shopfront in Changsha.
Its dreamy exterior showcases an innovative material application. The embossed facade adopts a 3D print approach with painted sandstone carving to simulate the flow of coffee across a surface.
A BRAND SYMBOL PAYING HOMAGE TO THE COFFEE-MAKING PROCESS
The back-lit brand symbol is featured high above the entryway as well as in the shop window in red acrylic. The brand symbol has been in use for eight years since the inception of the brand. The logo resembles the process of various coffee-making methods, from pour-over to traditional French press and siphon coffee. This thoughtful design pays homage to the art of coffee-making and is the foundation of Algebraist Coffee's commitment to serving quality coffee.
The store coordinates appear on luminous acrylic round tubes embedded in hollow carvings of stainless steel round tubes, highlighting the exquisite, detailed design. Ultra-white tempered glass paired with a minimalist silver frame showcases the unique, quality craftsmanship of the space.
MODULAR REPETITION AND SYMBOL DECONSTRUCTION
The design strategy is one of modular repetition and symbol deconstruction, where the interior space incorporates different materials, each with unique characteristics, such as a sense of warmth with wood detailing and a futuristic vibe with contrasting silver components.
A dark marble bar stretches the length of the space, and behind the counter is a 3.2 meter-high solid wood wall composed of a matrix of 80cmx80cm carved monograms adding depth to the design. The square modules echo the mathematical elements behind the Algebraist Coffee brand.
A FLUID AND AIRY SEATING AREA
Overall, the interior presents a light and airy space for guests to enjoy their coffee. The fluid pattern featured on the shopfront extends to the indoor guest seating area. The ceiling bears a similar flowing design but in white, creating a visually layered space.
An abundance of greenery, minimalist tables and steel chairs in the shape of the brand's logo complete the seating area to establish a welcoming atmosphere.
PROJECT DETAILS
Project Name: algebraist coffee Star World Store, Changsha
Project Area: 103.6㎡+18.9㎡
Completion Time: January 2022
Design Company: STILL YOUNG
Design Directors: Eric. Ch, Yanagi
Brand Manager: Mr. Jiang
Floor Plan: Azel Wang
Rendering: Kohler Zhang
Construction drawing: Jeff Wang
Photography: Yuuuun Studio