ASICS x HAY || Nostalgia Meets Modern Design at 3daysofdesign in Copenhagen
I remember proudly sporting my new pair of Asics to gym class in elementary school.
Throughout the years, there have been various periods where other brand names may have overshadowed this iconic Japanese brand, but it has resurfaced in recent years and is evidently making a comeback with vibrant, reimagined styles that have caused a stir in the design world.
Reviving an Icon
ASICS, a name synonymous with quality and performance in sportswear, has teamed up with HAY, the Danish design powerhouse, to launch a limited-edition collection that marries nostalgic charm with contemporary aesthetics. This collaboration breathes new life into the Skyhand OG, an iconic ASICS silhouette from 1994, through HAY's distinctive eye for colour and design.
Pastel Perfect: The new ASICS x HAY Skyhand OG trainers in pastel hues are perfect for adding a pop of colour to any outfit.
The Collaborative Spirit
At the core of this partnership is a shared dedication to functionality and everyday elegance. HAY, renowned for its thoughtful approach to design, and ASICS, with its commitment to comfort and movement, create a synergy that is both visually appealing and practical. This collection, unveiled at the prestigious 3daysofdesign event in Copenhagen, features three stunning colorways: pink, blue, and green, selected by HAY co-founder Mette Hay.
The design elements draw direct inspiration from HAY's Outline Pyjamas, launched in 2023, ensuring a cohesive aesthetic that extends beyond footwear. Each shoe is crafted from premium materials, incorporating ASICS' advanced FlyteFoam technology in the forefoot and EVA foam in the heel, offering unparalleled comfort.
A Nod to the Past, A Step into the Future
The Skyhand OG's revival isn't just about bringing back an old favourite; it's about reinterpreting it for the modern era. The collection includes matching Everyday Socks and a chic ASICS x HAY Logo Bag, making it a holistic lifestyle offering. The cobranded detailing on the suede and leather upper speaks to the quality and thoughtfulness behind each piece.
Lacing Up Nostalgia: A close-up of the light lilac and blueberry trainers brings back fond memories of classic ASICS designs, albeit now reinterpreted with a modern colour palette.
Launching at 3daysofdesign
The collection's debut at HAY House during 3daysofdesign is a testament to the importance of this collaboration. This event, running from June 12-14, 2024, is a prime platform for design enthusiasts to experience the blend of Japanese precision and Danish creativity. The shoes will be available for purchase from June 28, 2024, in Europe and from August 1, 2024, in the APAC region, making them accessible to a global audience.
The Vision Behind the Collaboration
Mette Hay, Creative Director of HAY Accessories, expresses the ethos of this collaboration: “At HAY, we are inspired by living to create high-quality, affordable products for the evolving needs of everyday life. One of our biggest hopes with our products is to elevate everyday moments at home or on the go. It is great to be venturing outdoors with ASICS, a brand that aligns greatly with HAY’s core value to make well-designed products for all.”
This collaboration underscores the seamless blend of design and function, making high-quality design accessible to many. Whether you're a longtime fan of ASICS or new to HAY's designs, this collection offers something unique that bridges past and present, style and comfort.
Exploring the Collection
The ASICS x HAY collection is more than just a nod to nostalgia; it represents a forward-thinking approach to design and lifestyle. From the vibrantly coloured trainers to the practical yet stylish logo bags, each piece is crafted to meet the demands of modern life while paying homage to its roots.
I’ve got my sights set on the light lilac hue to pair with all the essentials in my summer wardrobe. How about you?
