MAKE YOUR MARK || Collaborative Art Installation Celebrating The Art of Print In The Heart Of Mayfair
Nothing quite replaces the feeling of holding a book, a poster, or an invitation in our hands.
The feeling of paper carries with its not just its physical, tangible properties, but also the emotion behind the design, the considerations behind how a recipient would open the invitation, how our hands would graze the cover of a volume, and how the finish of the paper would impact the vibrance of colours.
Mount Street Printers have collaborated with leading paper manufacturer Fedrigoni UK and creative workshop Makerie Studio on a new installation at their store in the heart of Mayfair. The window display commemorates the 40th Anniversary of the family-run business producing luxury stationery and celebrates the art of printing.
Since 1981, Mount Street Printers have produced fine stationery and printed materials using techniques that balance traditional craftsmanship with the latest technology. Taking inspiration from the printing machines that date back 80 years and are still used by the printers today to create bespoke, hand-crafted print, Makerie Studio has created a three-dimensional sculpture of an antique printing press made entirely using Fedrigoni paper. Titled ‘Make Your Mark’, the display also features archival materials showcasing the breadth of work produced over the last four decades.
Makerie Studio, which specializes in crafting intricate sculptural works from fine and rare paper, studied the printing machines collected and carefully restored by the family. The resulting installation brings to life the complex mechanisms found within each of the presses and lends handmade print their distinctive finish and quality.
The inherent characteristics of the paper played an integral role in the creative process. Makerie Studio used the Fedrigoni Paper Box, which houses their entire library of papers and is intended to help creatives in material selection, to choose a combination of stocks from the Freelife Vellum, Nettuno, Imitlin, Materica and Sirio Pearl ranges. The Oltremare and Acqua shades of blue for the main body of the machine bring a warmth to the installation, which are contrasted against the gold used to recreate the mechanical components.
“We continually aim to inspire creatives working with paper, providing them with materials which allow them to push the boundaries of their craft. Alongside being an ode to print, this installation also showcases the versatility and creative potential of paper.” Penny Greenwood, Paper Consultant at Fedrigoni UK, shared. “As the colour palette was a crucial starting point, Makerie Studio worked with Nettuno Oltremare and Materica Acqua for their earthy tones and rigidity, which were lifted by the vibrancy of the Sirio Pearl Aurum. These were used alongside Freelife Vellum White and Imitlin Cielo Tela embossed for their tactile properties and robust physical construction. It’s these unique qualities and finish that give the sculpture a modern look and feel while remaining traditional.”
If you share our passion and love for the art of paper and print, this is an art installation you will want to study closely to appreciate its intricate details. ‘Make Your Mark’ will be on view at Mount Street Printers, 4 Mount St, Mayfair, London W1K 3LW until June 1st, 2021.