TSUJIRI, the iconic Japanese cafe, is now open as an in-dealership experience at the OpenRoad Toyota dealership in Richmond, British Columbia.

This innovative offering redefines the car dealership experience, where one would usually expect vending machine lattes for the duration of their visit. Now, guests have the option to indulge in a satisfying bowl of piping hot ramen noodles, a hearty poke bowl, or a creamy matcha latte infused with a variety of Japanese flavours.

“I’m a huge fan of TSUJIRI and have been a regular customer at their establishments in Japan for years,” said Christian Chia, CEO of OpenRoad Auto Group. “So when the idea of a cafe came up for our new Toyota dealership, a new TSUJIRI franchise was an exciting fit - not only because of the company’s cultural alignment with the Toyota brand but also because we knew our customers would be excited to have an authentic taste of Japan right here in their community.”

Known for its centuries-old tradition of premium Japanese tea-making and matcha infused foods, the TSUJIRI franchise has gained popularity around the world with Japanese tea lovers. The TSUJIRI brand was founded in 1860 in Kyoto, Japan by Tsuji Riemon, and over the years, the company has shared its passion for Japanese tea with the world by partnering with new franchise owners and expanding its menu options to include more premium green tea-infused drinks, treats, and savoury indulgences.

The team shares that the matcha leaves are handpicked with care and because TSUJIRI only uses the highest grade of matcha available, the colour is a much more vibrant green than other matcha on the market. This high-quality matcha also means less sediment, and the ability to retain the luxurious green colour instead of turning yellow like other lower grade matcha.

The contrast is evident when you observe the popular Yuzu O-Matcha beverage, which is made with rich matcha, fruity yuzu, and honey; a refreshing cold drink that is at once sweet in taste and delicate in texture. Another popular beverage that can be served hot or cold would be the classic matcha latte with natural sweet red bean flavour, the Azuki Latte. Topped with rich whipped cream and sweet red bean, this drink will remind you of the authentic flavours of Japan.

Other delicious latte flavours are readily available, from the O-Matcha Latte, which features handcrafted matcha espresso mixed with steamed milk, to the popular Kinako Kuromitsu Latte, which highlights a rich roasted nut flavour.

OpenRoad’s TSUJIRI cafe’s unique location is attracting not only car enthusiasts but local food lovers as well who are eager to enjoy TSUJIRI’s selection of iconic green-tea flavoured Japanese drinks, frappes, soba bar, and desserts like the Matcha and Yuzu Rare Cheesecakes. TSUJIRI has also just unveiled a custom menu of trendy Onigirazu sushi sandwiches, in varieties like Musubi Spam and Egg, Salmon, and Fried tofu veggie which are exclusively available at the OpenRoad’s TSUJIRI cafe.

These sushi sandwiches are perfect for those who want a snackable, on-the-go meal, and who can say no when it’s available at an attractive price point of just $7.25 for a quick and easy boxed sushi lunch? For those who are hungry, you can grab two of these sushi sandwiches for just $14. The OpenRoad Auto Group team saw the need for grab and go lunch and snack options for their location’s visitors, and so they devised an all-new line-up of Onigirazu sushi sandwiches, which has proven to be hugely successful for the location, selling out every day.

Limited quantities of the Onigirazu sushi sandwiches are produced each day, so we encourage you to order early! If you can’t get your hands on one of these sushi sandwiches, other tasty options are available on the menu; from hot soba noodles and soy-milk-based Tonkotsu Black ramen to hearty Salmon Poke topped with unique Dashi jelly.

The broth for the ramen is made to order, to ensure that the broth is dense and aromatic, true to TSUJIRI standards. The broth for the Tonkotsu Black ramen is especially rich and flavour, and highly recommended as a comfort food option on a cold winter day.

While you will find it hard to resist trying every single matcha beverage on the menu and sampling each of the three sushi sandwich flavours, we suggest that you save room for the delicate and delicious desserts on the menu.

The Yuzu Rare Cheesecake is a light, creamy texture and embodies the distinct umami taste of yuzu. The O-Matcha Rare Cheesecake is an authentic Japanese matcha rare cheesecake where you can experience the rich aroma of matcha with every bite.

Whether you are stopping by this TSUJIRI location for a quick bite, latte or hearty lunch, this menu can cater to any dining location. If you would like to try these menu items without the drive out to the Richmond Auto Mall, you can order delivery on UberEats to have these delicious eats sent straight to your door. Enjoy TSUJIRI’s iconic Japanese flavours today during your stop in for a car service or in the comfort of your own home.

Itadakimasu! (Thanks for the food! Let’s eat!)

Visit

TSUJIRI OpenRoad Toyota Richmond

(604) 821-2711

order-tsujiri.ca

13100 Smallwood Pl 1st Floor, Richmond